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June 26, 2024

Tip 1: Consider the target audience

Imagine you’re writing a book about how trains work. Would you write it the same way for a 25-year-old machine engineering graduate and a 10-year-old child?
The same goes for dashboards. The first and most important factor is who reads the dashboard. The CEO of the company, the marketing manager and a customer using a product require a different set of metrics and KPIs in a dashboard to be useful.
The general rule of thumb for the dashboard mockup process is that the more important the person reading is, the simpler the dashboard should be to read and interpret.
Implementation tip: Use tools like Instach.art to build quick dashboard mockups, and use them to validate your ideas with your intended audience. Keep iterating your dashboard design based on customer feedback.

Tip 1: Consider the target audience

Imagine you’re writing a book about how trains work. Would you write it the same way for a 25-year-old machine engineering graduate and a 10-year-old child?
The same goes for dashboards. The first and most important factor is who reads the dashboard. The CEO of the company, the marketing manager and a customer using a product require a different set of metrics and KPIs in a dashboard to be useful.
The general rule of thumb for the dashboard mockup process is that the more important the person reading is, the simpler the dashboard should be to read and interpret.
Implementation tip: Use tools like Instach.art to build quick dashboard mockups, and use them to validate your ideas with your intended audience. Keep iterating your dashboard design based on customer feedback.